Samsung held the title of the biggest mobile phone seller for 12 years until the end of 2023, when Jobs' Mob's iPhone models briefly overtook it.

According to research firm IDC, global smartphone shipments increased by eight per cent to 289.4 million units during January-March. Samsung clinched a 20.8 per cent market share, outperforming Jobs' Mob's 17.3 per cent share, which slowing sales in China have tarnished.

IDC reported that Jobs'Mob shipped 50.1 million iPhones in the first quarter, down from the 55.4 million units it shipped in the same period last year. This marks the most significant drop in iPhone sales since the COVID-19 lockdowns caused global supply chain chaos in 2022.

Despite a growing global market, the drop in Jobs'Mob sales was partly attributed to difficulties in China. Local rivals, including Xiaomi and Huawei, have pressured Jobs' Mob and Samsung. Meanwhile, China's government has moved to ban devices made by foreign companies from workplaces.

Jobs' Mob remains the dominant player at the “silly price” end of the global smartphone market, with iPhone sales being its most crucial product. The company's market value was €2.44tn on Friday, far ahead of every other smartphone maker and trailing only Microsoft, which has been doing well with artificial intelligence rather than recycling its only cash cow, like Apple.

China's top smartphone maker, Xiaomi, secured third place with a market share of 14.1 per cent during the first quarter.

Samsung launched its latest high-end S24 models at the start of the year, helping it boost sales. To promote the S24 series, Samsung has bet heavily on AI features such as automatic phone call translation and video editing software.

The Tame Apple Press insists that Jobs' Mob has invented super cool AI capabilities and will showcase them at a developer conference in June.