Marketing might not be as daft as we thought

AMD’s Polaris strategy is becoming a bit clearer and even if we thought that the fabless chipmaker might have dropped the ball a bit, it's cunning plan is starting to make sense.

One to have when Doom launches tomorrow

Just a day ahead of the Bethesda's official launch of the new Doom game, AMD has rolled out its new Radeon Software Crimson Edition 16.5.2 drivers which include all the game optimizations for the game.

From early 2017 to October 2016

It appears that Nvidia has struck a right chord with its Pascal-based GTX 1080 and GTX 1070 graphics cards as it has allegedly forced AMD to pull the launch of its high-end Vega GPU forward, from early 2017 to October 2016.

How low can you go?

Beancounters working for Canalys gave added up some numbers and divided by their shoe size and worked out that PC sales have fallen 13 per cent mroe than the previous year.

Launching at Computex 2016 show

According to a fresh rumor report, AMD could announced its first Polaris GPU architecture based graphics cards at a dedicated event in China, in late May.

AMD prepares for IPC race with Intel

In May 2015, we reported that AMD’s first Zen CPUs, launching in Q4 2016, would most likely be quad-core chips based on a presentation slide showing the company’s Zen core units scaling up to four cores with shared L3 cache. According to new information released one year later, this may not be the case and, the company could be preparing to launch eight and six-core variants in a tight efficiency race against Intel's 'Kaby Lake' CPUs.

Radeon-themed

AMD has released a new lineup of Radeon-themed SSDs, which it claims combines great value with good performance.

For less than $299

AMD is about to launch two GPUs soon. One is codenmamed Polaris 10 and will replace Radeon 390 cards and the other, the Polaris 11 should replace the Radeon 370 and take on Geforce 950 performance.

Reveals a few pics of the new chips

AMD has started its PR war to establish its Polaris Architecture by putting up a webpage to sign the architecture’s praises which shows a few shots of the new chips.

Midrange AMD GPU may feature $349 price point

If we look at the history of AMD's Radeon R9 GPU lineup, most of the midrange cards released between October 2013 and June 2015 have been priced between $299 (Radeon R9 280X) and $329 (Radeon R9 390) for the 28-nanometer bracket between 2048 and 2560 shaders and a 6GHz effective GDDR5 memory clock. Starting earlier this summer, AMD could be preparing to deliver Geforce GTX 980 Ti performance at an affordability ratio just above Radeon R9 390's launch price.