The company which sounds like sneeze, Hitachi, has added two new drive families to its cast of consumer electronic optimized hard drives for the growing digital video recorder, IPTV set-top-box, video surveillance and emerging hard drive-embedded TV markets.

The 3.5-inch CinemaStar 5K2000 family, which has 2TB and 1.5TB capacities, and the 2.5-inch CinemaStar C5K750 series which has 750GB, 640GB and 500GB models. Each claim to be low power, barely audible and reliable line of hard drives, specifically optimised and fine-tuned for the audio/video market.

Brendan Collins, vice president of Product Marketing, Hitachi said that DVR capacity constraints are becoming more acute with the ever increasing appetite for on-demand entertainment and the desire to store – and never delete – recorded TV shows and movies.

The CinemaStar 5K2000 and C5K750 families are now shipping to customers worldwide, although Hitachi have not mentioned a price yet.