Apple  released its updated Apple TV, Google has a new Chromecast and the fight over the living room's  prime space.

The Roku is powered by unknown quad-core processor and  supports 4K streaming with 60 FPS. Only the Nvidia Shield TV manage such a high resolution at this frame rate. Amazon TV can only do 30 FPS at 4K. Others cannot do 4K.

The new Roku comes with updated 802.11ac WiFI and an optical port, HDMI and micro SD for more storage. The new console comes with a dedicated button to find your remote which is handy if you are one of the many that tends to lose them.  Youpress the button the console and the remote will start make a sound until it gets found. This is quite neat and clever option.

The new Roku OS 7 will help track your favorite show. It can notify you as soon as the new show appears on one of the streaming services. The new Roku 4 is available for pre-order right now and it will ship sometimes in October for $129. The updated OS will starting rolling out to an existing Roku players in mid-October and it should be finished by November.