The report claims that consumers are expected to benefit from reduced pricing due to a fortunate mix of increased production and weakened demand.

Other NAND Flash product segments addressing eMMC/UFS and 3D NAND wafer buyers are also expected to see lower prices in the run-up to the New Year. However, enterprise SSD buyers may experience a lower single-digit percentage price bump.

Looking back at the third quarter of 2024, some tiny but welcome price drops were seen in client (consumer) SSDs.

Several SSD bargains have cropped up over recent months and during the Prime sales event. However, the news from TrendForce indicates that pricing will continue to get keener for the rest of 2024, so consumer budgets could stretch to higher-capacity SSDs if things pan out as expected.

Flash NAND producers have more NAND chips with greater capacities rolling off their production lines than ever before. Firms can artificially cut production, a move that some economists will baulk at. However, the enterprise segment is holding up well, so a little diversion of focus and resources might work better for industry players.

TrendForce also cites weaker demand as the reason for the expected lowered NAND pricing. The firm says that AI PCs haven’t taken off as rapidly as they could have, and we continue to wait for compelling AI applications.

The other NAND flash business segment that our readers may be interested in—eMMC and UFS, typically used by mobile devices—may see the most significant price drops in the fourth quarter.

TrendForce says that the smartphone market was mostly flat in Q3, and in Q4, this vital component could get up to 13 per cent cheaper. It explains that this will be primarily due to limited transaction volume as device makers deplete inventory and resist price increases.