In a lawsuit filed Monday in California federal court, Alcon Entertainment accuses Elon Musk and his autonomous vehicle company of misappropriating the movie's brand to promote its robotaxi at a glitzy unveiling earlier this month.

The producer says it doesn't want Blade Runner 2049 to be affiliated with Musk because of his "extreme political and social views," pointing to ongoing efforts with potential partners for an upcoming TV series.

The complaint, which claims copyright infringement and false endorsement, also names Warner Bros. Discovery for allegedly facilitating the partnership

"Any prudent brand considering any Tesla partnership has to take Musk's massively amplified, highly politicised, capricious and arbitrary behaviour, which sometimes veers into hate speech, into account," states the complaint.

 "Alcon did not want BR2049 to be affiliated with Musk."

Alcon found an agreement for Warners to lease or license studio lot space, access, and other materials for Tesla for the event. Alcon alleges that the deal included promotional elements allowing Tesla to affiliate its products with WBD movies.

WBD was Alcon's domestic distributor for Blade Runner 2049's 2017 release. The lawsuit claims it has limited clip licensing rights, though not for Tesla's livestream TV event.

Alcon says it wasn't informed about the brand deal until the day of the unveiling.

According to the complaint, Musk told WBD he wanted to associate the robotaxi with the film. He asked the company for permission to use a still directly from the movie, which prompted an employee to send an emergency request for clearance to Alcon since international rights would be involved.

The producer refused, so Musk fed it into the AI and created something “new”.

Alcon seeks unspecified damages and a court order barring Tesla from further distributing the disputed promotional materials.

Musk referenced Denis Villeneuve's Blade Runner movie during the robotaxi event. "You know, I love Blade Runner, but I don't know if we want that future," he said. "I believe we want that duster he's wearing, but not the, uh, not the bleak apocalypse."

Alcon is not the only one to complain about Musk stealing ideas. I, Robot director Alex Proyas said that Musk’s robot prototypes look like his designs.  He took to X last week, writing: "Hey Elon, Can I have my designs back please?"