According to the press release, the Arc A760A aims to revolutionise in-car entertainment and elevate the driving experience.

The Arc A760A promises to bring the same gaming quality you'd expect at home directly into your car.

While we doubt drivers will be playing their favourite triple-A titles while waiting at a traffic light or during a road trip, their passengers might.

Chipzilla’s press release emphasises that the chips will "unlock a new era of AI-powered cockpit experiences." These GPUs enable voice, camera, and gesture recognition, allowing drivers to control up to seven high-definition screens rendering 3D graphics. Additionally, the system integrates six in-vehicle cameras and interactive features.

The Arc A760A will have natural language processing that enables complex vehicle control commands, accurate answers to vehicle-related questions, and even casual chats with users.

Intel thinks that this will enable you to have a friendly conversation with your car which is strangely not the relationship most drivers have with them.

Chipzilla has developed over 500 features and AI apps for automobiles, with collaboration from more than 100 independent software vendors. The A760A is fully compatible with Intel's iGPU PC platform software, making it suitable for entry-level to high-end vehicles.

Intel aims to become the go-to partner for automakers. This move comes as the company faces challenges with recent PC chip quality control and financial difficulties that may lead to layoffs.

Arc A760A-equipped vehicles should hit the roads as early as 2025.