Published in Gaming

Microsoft changes strategy on Call of Duty

by on20 May 2024

Operation Reckless Vole

Software King of the World, Microsoft is planning a major shakeup of its videogame sales strategy by releasing the coming instalment of Call of Duty to its subscription service instead of the longtime, lucrative approach of only selling it a la carte.

The plans, which mark the biggest change to Vole's gaming division since it closed the $75 billion takeover of Activision Blizzard, are expected to be announced at the company's annual Xbox showcase next month.

 Call of Duty is one of the most successful entertainment properties ever, generating over $30 billion in lifetime revenue. Activision, which makes it, has long released new editions annually, selling about 25 million copies on average, selling for around $70 each in recent years.

Before the Volish deal last year, Activision was reluctant to fully embrace subscription-based models for a game that still attracts a premium price.

Microsoft's subscription service, Game Pass, costs $9.99 to $16.99 a month, and provides access to hundreds of games from Microsoft and dozens of other companies.


Last modified on 20 May 2024
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