Fitness was a key theme in the Deloitte survey with 58 per cent of households having a smartwatch or fitness tracker, while 14 percent of the device owners bought their fitness gadgets after the start of the pandemic.

About 55 percent of the people use their gadgets to measure walking steps and athletic performance, track heart health and monitor sleep and calories.

Despite the increase in the number of devices, one third of survey respondents admit to feeling overwhelmed by the devices and subscriptions they need to manage.