Mr Hirai said that this fiscal year Sony is investing 1.5 billion Euro, five times what they invested last year. They want to meet the increasing demand for high end image sensors in the smartphone market. We heard that there was shortage of the high end sensors this year, as most vendors want to get their hands on them. They make phone photos rather great in the nice lighting environment. Good sensor helps you create great photos with your phone.

Sony CEO said:

“We have seen a significant growth within imaging sensor business. Many popular brands, as you know, have Sony sensor inside their smartphones and digital imaging devices. “

He didn’t mention that your bellowed iPhone 6 and many before that device have the Sony Sensor. iPhone 6S is expected to have much better iSight camera with Sony imaging sensor too. Kazuo didn’t mention that LG G4 and all Samsung Galaxy S6, Note and top of the line use Sony sensor.

Most of the Chinese mobile phone giants including Xiami and Meizu, ZTE, Huawei also have Sony sensor. Many Sony phones use Sony sensor too, including Z4 and Z4 compact and now Z5 line too. Sony Exmore is the name of the sensor and it ends up in most of the high end phones today. The dedicated investment means that your phone selfies will become even better over the next few years as the demand is exceptionally big and people like their phone cameras a little bit too much for our taste. 

It looks like that Sony is in great shape when it comes to the image sensor group and the company is continuing to innovate. The end result are the pictures that are great for everyday use.