Published in Mobiles

Apple is not getting people to switch from Android

by on15 July 2024


Sales increases are from Apple fanboys

The Tame Apple Press has been spreading a story claiming that increased sales in Apple’s iPhones are coming from people abandoning their Android phones. This is untrue.

In a new analysis, research firm Bernstein argues that perceived market share shifts between Apple and Android devices are largely illusory. The report, which Bernstein sent to its clients, contends that most iPhone buyers are existing users upgrading their devices, rather than switchers from Android platforms.

Bernstein posits that year-to-year changes in iPhone unit sales are predominantly driven by Apple's upgrade rates within its established user base.

This dynamic creates the appearance of significant market share gains or losses, particularly in China, where consumers are highly sensitive to new features.

The analyst notes that upgrade cycles in China tend to be more pronounced than in other markets, leading to exaggerated perceptions of market share volatility.

Bernstein suggests that the company's struggles in the region are more likely attributed to poor upgrade rates within its existing customer base rather than a mass exodus to competitors like Huawei.

Last modified on 15 July 2024
Rate this item
(0 votes)