Users with the iPhone 15 Pro, at least in Europe, are less excited about the iPhone 16 Pro due to a lack of AI strategy. Customers in the USA will get Apple Intelligence while other English-speaking countries such as Australia, Canada, New Zealand, South Africa, and the U.K. will get it in December. Additional language support such as Chinese, French, Japanese, and Spanish are coming next year. So, a Spanish or French-speaking customer do not need to rush but it is still uncertain whether Apple will launch Apple Intelligence in the European Union at all.

Hardware, shutter, A18 (Pro) 

Slightly better performance from A18Pro and A18 and an innovative shutter button are the only real hardware innovations. Behind the scenes, there is a lot of computational photography happening.

It will be interesting to see if the rumored thin design of iPhone 17 expected in September 2025 can get customers excited. Motorola Razr moment is literally twenty years ago.

Ming-Chi Kuo has shared some compelling numbers based on pre-orders and shipping time. Currently if one pre-orders an iPhone 16 Pro in Austria or Germany today, the delivery times are in the first week of October. In Germany and UK, it is two to three weeks and in the US, it will ship in 7 to 10 business days. We were looking for the most popular iPhone 16 Pro 256 version while in all the countries mentioned the 1TB version is available at launch on September 20.

Apple management is facing the fact that its previous generation was good, and it is hard to top it significantly. They managed to sell a lot of M1-based notebooks but every other after that was simply slightly better than the predecessor. The same thing has been happening to iPhones for a while.