Published in AI

Apple aims to be the Forrest Gump of AI

by on17 April 2024

Disconnected and lacking intelligence

Fruity Cargo Cult Apple is boasting that the AI in iOS 18 will not need to connect to the cloud without thinking about what that means.  

Mark Gurman of Bloomberg, in his weekly chinwag, spilt the beans that these AI doodahs planned for iOS 18 "will work entirely on device." There is no need for internet chitchat or cloud-based nattering.

Job’s Mob claims it's all about privacy, with processing done right on the iPhone so it won't gab away to cloud services.

For months, the Tame Apple Press has been buzzing with tales of Apple's artificial intelligence escapades and the bells and whistles they plan to unveil with iOS 18 and macOS 15. However, Apple’s AI will be a joke if their plans are accurate.

While Apple's AI plans sound promising, it's essential to consider the practicality. Can AI software, which typically requires significant processing power, run efficiently on a device without cloud access? This is a question that needs to be addressed.

What is more likely is that we are looking at Apple “AI washing” its products and convincing users that what they see in their walled garden is somehow better than what is outside it. It has worked before – Apple has made billions of flogging technology to those who do not know that something cheaper and better is available.   

We'll likely see some spit and polish on Messages, Safari, Spotlight Search, and Siri. Jobs' Mob's been fiddling with on-device natter generation for a tick, so that will probably be front and centre when showtime comes.

Last modified on 17 April 2024
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