Now the company has put its InfinityEdge display technology to its larger XPS 15 notebook. The company is offering an optional UltraSharp 4K Ultra HD panel with 8 million pixels at 282 pixels per inch (PPI).

The  350-nit display allows for 170-degree viewing angles and has 100 percent minimum Adobe RGB colour. Sheesh after years of being a grey box shifter, Dell is starting to get really cool.

Dell also beefed up the XPS 15's chips giving it sixth generation Core processors, support for up to 16GB of memory and storage options that top out with a 1TB SSD. Graphics have been handed over to Intel HD Graphics 530 or a GeForce GTX 960M paired with 2GB GDDR5 memory.

The XPS 15, has Windows 10 as an OS and a choice of 56 Whr battery and an 84 Whr battery. With a Core i7 processor, 16GB of RAM, NVIDIA GTX 960M GPU, a 512GB SSD, 4K UHD display and 84 Whr battery, the XPS 15 is can run for 10 hours and 28 minutes per charge.

If you opt for the lower resolution FHD display, battery life jumps to an amazing 17 hours so it might be better to give the 4K screen a miss.

The beast's case is a CNC machined aluminium and carbon fibre and has a starting weight of 3.9 pounds. There are two USB 3.0's a Thunderbolt 3, HDMI and an SD reader. It also has a 802.11ac Wi-Fi, Bluetooth 4.1, a glass touchpad, backlit keys, and stereo speakers.

It will be in the shops soon and pricing starts at $999.